PURPOSE
This is your opportunity to tell me why you need a website and what the website should achieve. The more information you give me here, the better the solution I will be able to provide. Please ignore any questions that are not relevant.
BUSINESS INFORMATION
Please describe who you are and what your business does.
What’s the name of your company?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.
WHAT ARE WE DOING?
What type of website are you looking for?
- Brochure/Information-based
- Ecommerce/Online store
What are your main reasons for needing a new website?
It's helpful to set goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.
With this in mind, what are the top business needs of your new website?
EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Do you currently have a website?
- Yes
- No
Is there anything about your current site that serves the business well and if so, why?
Is there anything about your current site that serves the business well and if so, why?

WHO ARE WE DOING THIS FOR?
Who is your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing
DESIGN CONCEPT
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so I can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any other websites in particular that you like the design of? Why?

WHAT DOES SUCCESS LOOK LIKE?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name
First Last
Email

PURPOSE

BUSINESS INFORMATION