What Is Marketing and How Can You Use It?

The dictionary defines Marketing as “the action or business of promoting and selling products or services, including market research and advertising.”

So what does that mean and how does it help you?

Well, this means that the first thing you need to do is find out who your customers are. Who would use your product or service? Once you know who has a need and uses what you’re selling, you’ll need to formulate your plan to get your items or services in the hands of those people.

This is where marketing firms and design houses come into play. You can outsource to a company that does that full time or you can try and do it in-house.

You may be very excited about your idea or product, but never lose track of your main audience. It’s all about your customers and their need or want for your product. They may not be as enthusiastic about what you’re selling as you are. That’s where the marketing comes in. It’s a marketers job to show potential customers what you see and help them understand what you’re offering in order to get them just as exhilarated as you.

Some methods can be small guerrilla/viral bits that will create awareness to full blown adverts in newspapers, magazines, billboards, and television commercials. It all depends on who your audience is. Are they young millennials that don’t watch much television, but are heavy users of social media sites like facebook and reddit? Maybe web advertisements or Youtube videos will be a good direction. If they’re an older demographic try television, radio, and newspaper. Business to business? Try trade magazines and websites like linked in.

No matter who your customer is, there is always a way to reach them with your next big idea. With a little guidance you can get there, but it’s up to you to choose which avenue you want to take.

Here at Valentine Media we can help you with your marketing materials. We can create an entire brand identity or design flyers, business cards, rack cards, brochures, whatever your marketing needs may be to help get your word out, we have the creative talents to make it pop and grab your customers’ attention.

Do YOU need a website?

Let’s talk about your business and its needs.

Unlock Success with Subscription Website Services: Your Path to Online Growth 8

Unlock Success with Subscription Website Services: Your Path to Online Growth

Having a strong online presence is crucial for small businesses to thrive. However, managing a website can be overwhelming, especially with limited resources. That's where subscription website services come in, offering an affordable and hassle-free solution to help...

5 Lead-Capture Ideas for Your Website

Your website is a lot more than just a place to show what you're selling. It's a powerful tool to grab and keep the attention of potential customers. Getting new customers interested, or "lead generation," is key for your business to grow. By adding some of these...
Photo of a CPA going over financials, professional CPA website

Unlocking Success: How I Can Elevate Your CPA Practice with a Professional CPA Website

Are you a Certified Public Accountant (CPA) looking to take your practice to the next level in the digital age? In today's competitive business landscape, having a professional CPA website is no longer an option but a necessity. Your website is often the first...
Female Lawyer looking at laptop, lawyer website help, effective lawyer website, Valentine Web Design

Essential Elements of an Effective Law Firm Website

Having a well-designed and functional website is crucial for law firms looking to establish a strong online presence and attract new clients. A lawyer's website serves as a virtual storefront, providing a first impression and a platform for showcasing expertise. In...
Video Project for Fox's Pizza 9

Video Project for Fox’s Pizza

In recent years, I've enjoyed collaborating with Fox’s Pizza, a popular eatery located in Port Allegany, Pennsylvania. One of my most recent projects with them involved modernizing their video menu board to align with the restaurant's newly updated image and branding....
The Power of a Website: Why Small Businesses Can't Afford to Ignore It 10

The Power of a Website: Why Small Businesses Can’t Afford to Ignore It

In today's digital world, having a website for your small business is no longer optional, but a necessity. A website is an essential tool that can help small businesses to compete and thrive in their respective industries. In this blog post, we will explore why small...
6 Steps to Identify Your Customer Avatar 11

6 Steps to Identify Your Customer Avatar

Knowing your target audience is essential for any business to thrive. Understanding the demographics, interests, and behaviors of your customers allows you to create more effective marketing strategies and develop products and services that meet their needs.What is a...
Web Design Project for Troisi CPA 12

Web Design Project for Troisi CPA

Valentine Web Design was thrilled to take on the challenge of creating a website for Troisi CPA. The goal was to create an eye-catching, user-friendly site that would showcase the firm’s services and engage potential customers. I am proud to be part of such a...
The Power of Professional Logo Design: How a Well-Crafted Logo Can Boost Your Business Success 13

The Power of Professional Logo Design: How a Well-Crafted Logo Can Boost Your Business Success

In today's highly competitive market, having a strong brand image is crucial to the success of any business. One of the most important elements of a strong brand is a well-designed logo. A logo is the face of your brand, and it represents your business in all your...
7 Innovative Ways to Make your Small Business Stand Out 14

7 Innovative Ways to Make your Small Business Stand Out

Are you a small business owner looking for ways to make your company stand out from the competition? Look no further! Here are 7 innovative and witty ways to help give your small business an edge in today's market. From clever marketing tactics to utilizing...