Website Design for Small and Medium Sized Businesses

Using Linked in to grow your B2B business

by | Feb 9, 2016 | Blog | 0 comments

We all know that a lot of businesses utilize the connections made via social media. Most Business to Consumer (B2C) companies use sites like Facebook & Twitter. When you own a B2B business, your reach can be somewhat limited in your social media options. One of the best sites (if not the best site) for B2B businesses is Linked In. Linked In is a business networking site that connects you with other professionals in your field. There are many ways to use the site and here are just a few tips that will help you grow your B2B business online.

Create a Linked In Page

When you first sign up, it’s best to start your own Linked In company page. This will be a base for all of your posts and allow you to share you website’s blog posts and blog posts of other reputable companies in your industry.


The purpose of social media sites is to connect with people. On Linked In, those people are reputable people in your profession. Focus on making quality connections with industry leaders and people with great influence in their field. Once you connect with someone, make sure you open up channels for conversation. Introduce yourself and let them know how you can help them when needed.

Premium Account

Look to upgrading your account to the premium level. This allows you to send emails to other Linked In members and allows you to perform more detailed searches to help with your lead generation.


Join Linked In groups and start to interacting with your peers. This allows you to make needed connections and helps you to become an influential member of your group and in your field of expertise.


Just like blogging on your own website, blogging on Linked In helps bring attention to yourself and your company.

I hope this post gives you a good idea on how to use Linked in for your B2B business online. If you are looking to have a website designed or even redesigned, fill out this quick survey to see how we can help you with your brand or company’s online presence.

We are also active on social media sites like facebook, be sure to “like” us.

7 Innovative Ways to Make your Small Business Stand Out

7 Innovative Ways to Make your Small Business Stand Out

Are you a small business owner looking for ways to make your company stand out from the competition? Look no further! Here are 7 innovative and witty ways to help give your small business an edge in today's market. From clever marketing tactics to utilizing...

Graphic Design Project for Spirit Alive HAITI

Graphic Design Project for Spirit Alive HAITI

Spirit Alive HAITI is a part of the Sisters of Charity of Saint Elizabeth in Covenent, New Jersey. Their current work in Haiti is focused on a commitment to building strong communities by giving special attention on the women and children who are most at risk in the...

5 Tips to Attract Customers to Your Business

5 Tips to Attract Customers to Your Business

There are several ways to attract customers to your businesses. I myself have successfully implemented the five methods below.Promotions and DiscountsOne method of gaining new customers is through promotions and discounts. You see this a lot from subscription services...