If you are starting a new business or your current business doesn’t have a website, you might be thinking to yourself, “Do I really need a website?” The short answer is yes. There has never been a better time to invest in a website for your company than now.
If you’re still on the fence about having a professionally designed and built website for your business, here are five reasons to go ahead and make that investment.
1. Secure a professional image for your company
Having a professionally designed website that adopts your specific branding allows you to stand out and look more professional than just having a business page on social media pages. A Verisign survey stated that 92% of consumers preferred to get information from a business’ website than a social media page and that 84% believe a business is more credible with its own website than one with only a social media page.
2. Social Media Reach is receding
While social media can help your business grow, it should not be the sole means of reaching potential customers. With constant algorithm changes along with evolving limitations on social media platforms like Facebook, you should diversify your online presence with a central point of contact and information which is a website that you own. Having a website designed and hosted separately from social media will give you the control you need for your business.
3. Entice new customers through search engines
A good way to bring in new customers is through the use of search engines such as Google. When you have a professional website, there is a chance that it has been properly optimized for Google and other search engines. Having a well-optimized website allows possible customers to find you by using keywords and phrases that are specifically tailored to your business and the services/products you offer.
4. Save Time & Money with Clear and Correct Information
We live in a “now” culture. Having a website will allow you to provide clear and correct information to answer any questions potential customers may have right now about your business and services/products. This will save time and money when it comes to communicating to customers. If you do not have a website where that information is readily available you can be losing out on increasing the amount of customers and revenue your business can generate.
5. It’s an Investment That is More Affordable Than You May Think
Having a website can be very cost effective and can offer a better return on investment than traditional advertising. The upkeep and maintenance of websites can be relatively affordable. There is no need to worry about print costs on top of paying a designer when information is updated. A website will always be available and if properly optimized for search engines, it will continue to bring in new customers and revenue for years to come.
So to summarize, a business needs a website in order to succeed and grow. I have provided 5 reasons why above and it’s easier and more affordable than ever to get one. If you are looking to have a website built, Valentine Web Design will work with you to find the best way to reach your business goals. With years of experience and positive results, I can help you with your website. Please feel free to email me or fill out this questionnaire to get started on your project.