Process of Design Part 2

Last week I discussed the first stage of my design process when it comes to work for clients. I focused on research and consultation. I ended last week’s blog with sending the quote to the client for their project. Now onto stage 2, concepts.


Rough sketch before digitizing for presentation to the client

Alright, so I’ve met with the client and sent them a proposal and quote and everything has been accepted. Now onto the concepts. Concepts are ideas conveying the message or image that the client is looking to obtain. Usually three concepts are sent to the client for approval and/or revisions. For the purpose of this blog post I am only working with one full concept.

For this example I am using their flagship flavor “Paladin Pilsner”. It is a light Pilsner that they would like to be embodied by the character of a Paladin. In the world of Dungeons and Dragons, a Paladin is a “warrior bold and pure, the exemplar of everything good and true.”


Design process concept for Client

During the concept stage I like to play around with the themes of the brand. In my early rough drafts I worked with coat of arms, a mounted Paladin. I wanted the Paladin to be the mascot of the flavor and brand to go along with the other flavors which would embody other characters. So after the rough drafts I narrowed it down to one (again for the purpose of this blog post I am only providing one concept). Once picked I digitize the file to create a full concept of what the seal would look like.

Now that the concept is done I will present it to the clients for approval. Sometimes the full concept is approved right away with no revisions, other times changes need to be made, but that is what I will be covering next time.

I hope this blog post and the previous ones have been helpful and beneficial to understanding the process that I go through to provide my clients with the best services and designs that I can give. I am very active on social media via facebook, stop by and “like” us.

Until next week.

Do YOU need a website?

Let’s talk about your business and its needs.

Unlock Success with Subscription Website Services: Your Path to Online Growth 8

Unlock Success with Subscription Website Services: Your Path to Online Growth

Having a strong online presence is crucial for small businesses to thrive. However, managing a website can be overwhelming, especially with limited resources. That's where subscription website services come in, offering an affordable and hassle-free solution to help...

5 Lead-Capture Ideas for Your Website

Your website is a lot more than just a place to show what you're selling. It's a powerful tool to grab and keep the attention of potential customers. Getting new customers interested, or "lead generation," is key for your business to grow. By adding some of these...
Photo of a CPA going over financials, professional CPA website

Unlocking Success: How I Can Elevate Your CPA Practice with a Professional CPA Website

Are you a Certified Public Accountant (CPA) looking to take your practice to the next level in the digital age? In today's competitive business landscape, having a professional CPA website is no longer an option but a necessity. Your website is often the first...
Female Lawyer looking at laptop, lawyer website help, effective lawyer website, Valentine Web Design

Essential Elements of an Effective Law Firm Website

Having a well-designed and functional website is crucial for law firms looking to establish a strong online presence and attract new clients. A lawyer's website serves as a virtual storefront, providing a first impression and a platform for showcasing expertise. In...
Video Project for Fox's Pizza 9

Video Project for Fox’s Pizza

In recent years, I've enjoyed collaborating with Fox’s Pizza, a popular eatery located in Port Allegany, Pennsylvania. One of my most recent projects with them involved modernizing their video menu board to align with the restaurant's newly updated image and branding....
The Power of a Website: Why Small Businesses Can't Afford to Ignore It 10

The Power of a Website: Why Small Businesses Can’t Afford to Ignore It

In today's digital world, having a website for your small business is no longer optional, but a necessity. A website is an essential tool that can help small businesses to compete and thrive in their respective industries. In this blog post, we will explore why small...
6 Steps to Identify Your Customer Avatar 11

6 Steps to Identify Your Customer Avatar

Knowing your target audience is essential for any business to thrive. Understanding the demographics, interests, and behaviors of your customers allows you to create more effective marketing strategies and develop products and services that meet their needs.What is a...
Web Design Project for Troisi CPA 12

Web Design Project for Troisi CPA

Valentine Web Design was thrilled to take on the challenge of creating a website for Troisi CPA. The goal was to create an eye-catching, user-friendly site that would showcase the firm’s services and engage potential customers. I am proud to be part of such a...
The Power of Professional Logo Design: How a Well-Crafted Logo Can Boost Your Business Success 13

The Power of Professional Logo Design: How a Well-Crafted Logo Can Boost Your Business Success

In today's highly competitive market, having a strong brand image is crucial to the success of any business. One of the most important elements of a strong brand is a well-designed logo. A logo is the face of your brand, and it represents your business in all your...
7 Innovative Ways to Make your Small Business Stand Out 14

7 Innovative Ways to Make your Small Business Stand Out

Are you a small business owner looking for ways to make your company stand out from the competition? Look no further! Here are 7 innovative and witty ways to help give your small business an edge in today's market. From clever marketing tactics to utilizing...