Last week I discussed the first stage of my design process when it comes to work for clients. I focused on research and consultation. I ended last week’s blog with sending the quote to the client for their project. Now onto stage 2, concepts.

Alright, so I’ve met with the client and sent them a proposal and quote and everything has been accepted. Now onto the concepts. Concepts are ideas conveying the message or image that the client is looking to obtain. Usually three concepts are sent to the client for approval and/or revisions. For the purpose of this blog post I am only working with one full concept.

For this example I am using their flagship flavor “Paladin Pilsner”. It is a light Pilsner that they would like to be embodied by the character of a Paladin. In the world of Dungeons and Dragons, a Paladin is a “warrior bold and pure, the exemplar of everything good and true.”

During the concept stage I like to play around with the themes of the brand. In my early rough drafts I worked with coat of arms, a mounted Paladin. I wanted the Paladin to be the mascot of the flavor and brand to go along with the other flavors which would embody other characters. So after the rough drafts I narrowed it down to one (again for the purpose of this blog post I am only providing one concept). Once picked I digitize the file to create a full concept of what the seal would look like.

Now that the concept is done I will present it to the clients for approval. Sometimes the full concept is approved right away with no revisions, other times changes need to be made, but that is what I will be covering next time.

I hope this blog post and the previous ones have been helpful and beneficial to understanding the process that I go through to provide my clients with the best services and designs that I can give. I am very active on social media via facebook, stop by and “like” us.

Until next week.