Finding Your Online Niche Market


What ever online business direction you want to take, you need to find your online niche market. Starting an online business can be overwhelming to some people, but it becomes a lot easier when focused on one thing at a time.

Know Your Audience

To find your online niche market, look at your audience. What services or products is your audience looking for? What value can you provide them. As an example, are they looking for clothing? Specifically T-shirts? Even more specifically, T-shirts that reference pop culture from the 80s? Whittling down your audience to a smaller and more dedicated audience is a good way to find your niche market. If you’re passionate about that niche, it helps even more because you’ll have an invested interest (not just monetary) into the product. You need to express that passion and your audience will become more loyal to you over your competitors.

Solve a Problem

So staying with the example of t-shirts from 1980’s pop culture, look at your competitors. Observe what they’re doing right, and see what they’re doing wrong. What are some of the most common complaints your competitors are getting and focus on fixing those problems for your business. Are they able to ship to foreign countries? If not, make that a way in setting yourself apart from the competition. If your competitor is losing a lot of business because they don’t ship to Canada, then make sure you do. Stand out, but make sure the reason you’re standing out is profitable.


The next thing you need to do is research the search terms used for this specific market and determine what keywords work best. How is your audience searching? What phrases do they use? What search engine do they use? Make sure you don’t just look at the results for websites, but for image and video results as well.

Once you find specific keywords that work well with your audience and best describe your business, look into URLs utilizing those keywords.

Keeping with the 80s t-shirts example,,,, etc. This will help you with search results and general SEO.


Finally and most importantly, be passionate about your business and the niche you are in. Customers know when you’re phoning it in, they know when an employee or owner is passionate about their product or service and are very knowledgeable about that specific market.

So in the end, narrowing down your audience and being able to solve a specific problem is key to finding your online niche market and being successful.

Do YOU need a website?

Let’s talk about your business and its needs.

Video Project for Fox's Pizza 11

Video Project for Fox’s Pizza

In recent years, I've enjoyed collaborating with Fox’s Pizza, a popular eatery located in Port Allegany, Pennsylvania. One of my most recent projects with them involved modernizing their video menu board to align with the restaurant's newly updated image and branding....
The Power of a Website: Why Small Businesses Can't Afford to Ignore It 12

The Power of a Website: Why Small Businesses Can’t Afford to Ignore It

In today's digital world, having a website for your small business is no longer optional, but a necessity. A website is an essential tool that can help small businesses to compete and thrive in their respective industries. In this blog post, we will explore why small...
6 Steps to Identify Your Customer Avatar 13

6 Steps to Identify Your Customer Avatar

Knowing your target audience is essential for any business to thrive. Understanding the demographics, interests, and behaviors of your customers allows you to create more effective marketing strategies and develop products and services that meet their needs.What is a...
Web Design Project for Troisi CPA 14

Web Design Project for Troisi CPA

Valentine Web Design was thrilled to take on the challenge of creating a website for Troisi CPA. The goal was to create an eye-catching, user-friendly site that would showcase the firm’s services and engage potential customers. I am proud to be part of such a...
The Power of Professional Logo Design: How a Well-Crafted Logo Can Boost Your Business Success 15

The Power of Professional Logo Design: How a Well-Crafted Logo Can Boost Your Business Success

In today's highly competitive market, having a strong brand image is crucial to the success of any business. One of the most important elements of a strong brand is a well-designed logo. A logo is the face of your brand, and it represents your business in all your...
7 Innovative Ways to Make your Small Business Stand Out 16

7 Innovative Ways to Make your Small Business Stand Out

Are you a small business owner looking for ways to make your company stand out from the competition? Look no further! Here are 7 innovative and witty ways to help give your small business an edge in today's market. From clever marketing tactics to utilizing...
Graphic Design Project for Spirit Alive HAITI 17

Graphic Design Project for Spirit Alive HAITI

Spirit Alive HAITI is a part of the Sisters of Charity of Saint Elizabeth in Covenent, New Jersey. Their current work in Haiti is focused on a commitment to building strong communities by giving special attention on the women and children who are most at risk in the...
5 Tips to Attract Customers to Your Business 18

5 Tips to Attract Customers to Your Business

There are several ways to attract customers to your businesses. I myself have successfully implemented the five methods below.Promotions and DiscountsOne method of gaining new customers is through promotions and discounts. You see this a lot from subscription services...
Logo Design Project for Piano Wealth Management 19

Logo Design Project for Piano Wealth Management

Having the right logo design for your business is an essential part to your brand's image. It must speak to your audience and be appropriate to your field. A good logo should also be memorable and versatile. A good logo must be able to adapt to various formats. For...
What is White Labeling? 20

What is White Labeling?

White labeling is when a service or product removes their own brand in order to put another one in its place. Think about store brand items. The store itself does not manufacture all of those products. They hire someone to do it for them and to put the store’s name or...