What is brand identity? Well, Brand Identity is the image of a company and how it is used to represent the entire business. It’s not just a logo, but the message and theme that is used throughout the organization via business cards, letterheads and stationery, advertising, and website development.

By using branding and brand identities, you are looking to engage with your customers to create an ongoing relationship with them that will help you stand out from the competition. Your brand identity is your voice in the conversation. You should always know how you want to portray that voice.

When looking to brand yourself or re-brand your current business, focus on the message you want to portray to your customers. In the case of Valentine Media, I wanted to portray the company as a colorful and creative firm that ties all of your marketing and branding together like a ribbon. So, the logo that represents Valentine Media is a ribbon twirling in the shape of a V and an M.

With branding you take the message, color schemes, logo, etc. and combine them into a cohesive theme that is then transferred to your materials like business cards, stationery, promotional products, and websites. Make sure that your message and visual elements work well with each other in order to create and reassure a stable relationship between you and your customers.

If you are looking for someone to help you with the branding of your business or just would like to change things up, contact us with what you’re looking for and we will get back to you with a quote. We are also active on social media sites like facebook, be sure to “like” us and check us out for updates on projects along with helpful tips and tricks to help with your business.